Raising awareness of plant blindness

Readers of this column will know that there is a problem with the inability – or unwillingness – of people generally to appreciate plants. This is the well-recognised phenomenon of plant blindness. Although we’ve talked about it before in Plant Cuttings items, it’s now time to go visual. To that end I’d shamelessly like to showcase the work of one of my university’s undergraduates. Benedict Furness, an Honours Biology student, produced a video about plant blindness that deserves to be seen by an audience wider than those select few at his alma mater Bath Spa University. Produced as part of his coursework it eloquently articulates the problem of plant blindness and suggests ways in which this can be overcome. Please watch it, and share it in the hope that we can all help to make a difference to this issue.

Should you want to follow-up on the video, Benedict can be contacted via eMail at benedict.furness15 {@} bathspa.ac.uk.