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Affable Nerds and Second Bananas: What Science Communicators Can Learn From Top Gear

Via Scoop.it – molcyt“Why has academia largely ignored one of the world’s most popular technology programmes – and what does the show tell us about the effective communication of complex ideas?”   A review of a scholarly paper on what we as scientists can learn from Top Gear about presentation of te

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“Why has academia largely ignored one of the world’s most popular technology programmes – and what does the show tell us about the effective communication of complex ideas?”   A review of a scholarly paper on what we as scientists can learn from Top Gear about presentation of technical material …  
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Written by

Editor Pat Heslop-Harrison

Pat Heslop-Harrison is Professor of Molecular Cytogenetics and Cell Biology at the University of Leicester. He is also Chief Editor of Annals of Botany.

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