On Twitter this year we moved to a new cycle of two retweets for each post on the blog.

https://twitter.com/annbot/status/794082943459213312

It was the third for the blog post below that actually caught people’s attention.

Meanwhile on Facebook, I was very pleased to see this was our most popular post.

People can be sniffy about Facebook and social media in general. Among some people there’s a belief that scholarly and popular are opposites. If that’s true then logically you could make a paper more scholarly by making it less popular. The success of this post demolishes that idea. Auxin enhances aluminium-induced citrate exudation through upregulation of GmMATE and activation of the plasma membrane H -ATPase in soybean roots will be free access from October 2017.

The best performing post was a combination of two ideas.

Why do leaves change colour?